What is friction really costing your business?
Answer 15 quick questions and get a report built from your own numbers: the hours your team spends on manual admin, what that time costs you, and the revenue in deals that quietly go nowhere.
- 4 minutes
- Results on screen, no call needed
- A PDF report to keep
- Free
When a new inquiry comes in, how quickly does someone reply?
Pick an answer to begin. Every question is a single click.
Not just a score. A report with the numbers.
Built on the same method as our 45-minute Find the Friction Diagnostic, in miniature.
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Four headline numbers Hours a month on manual admin, what that time costs, revenue in deals that go quiet, and the total over a year. Every figure comes from your answers and shows its working.
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Where the time goes Copying between tools, building quotes, chasing information and pulling reports together, each with a cost against it.
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What we found, and where to start Each issue explained: what you told us, why it matters, and a quick win you can act on this week.
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Your AI readiness Whether your data, tools and rules are ready for AI to do real work, not just write emails in a chat window.
Four places friction hides.
Most systems work well on launch day. Then the team changes, the tools change, the business grows, and the system quietly stops fitting how people really work.
Pipeline & Follow-up
Leads go quiet and nobody notices. Follow-up depends on who remembers, and deals stall without a clear next step.
Handover & Admin
A deal closes and the scramble starts. The same details get retyped, and your team chases each other for information.
Tools & Data
Your tools don't talk to each other, so every report starts with a debate about whose numbers are right.
AI Readiness
Everyone is "using AI", but mostly in a chat window, with copy and paste, and no rules about what goes in.
“These are fifteen of the questions we ask at the start of every Find the Friction Diagnostic. Most owners can already feel where the friction is. This puts a number on it.”Justin Clark, founder of Akinu Systems. 15 years across sales, CRM and process improvement, building systems that keep working as the business changes.
Find out what friction is costing you.
No sales call and no waiting. Your report appears on screen the moment you finish, with a PDF copy to keep.